Brand Consultancy

A fashion industry veteran, editor, creative and consultant with almost three decades of experience in the worlds of fashion, publishing and luxury, I offer a unique and authoritative skill set that can bring to brands and 'create meaningful and inspiring content, spanning bespoke projects through to broader strategy and bigger picture thinking.

Storytelling

As former Editor-in-Chief and Fashion Director of ELLE UK, and previously a founding member and Fashion Director of Wallpaper magazine, storytelling has been an integral pillar of my career to date. With an aptitude for image-making, writing, content creation and brand collaborations, I can bring this unique skill set and expertise to creating editorial and brand content, as well as inspiring narratives and stories to help both bring brand messages and strategies to life, and inspire, uplift and inform target audiences.

Sustainability

I have a passion and in-depth knowledge of sustainability as well as an ever-growing network of industry experts. I put this into practice by devoting ELLE UK’s September 2018 issue – the magazine’s biggest fashion issue of the year – to the subject, being the first Editor-in-Chief to do so. As a key integral focus for brands moving forward, I can help amplify and communicate this message to consumers and audiences via inspiring,informed storytelling and content creation.

Positivity

During my time as ELLE UK’s Editor-In-Chief, I celebrated and showcased diversity and positivity throughout the brand. I launched the inaugural ELLE List and Weekender events, which celebrated game changers as well as new and established talent in the fashion, culture and entertainment industries. I also published groundbreaking first-to-market covers with diverse global talents, including Stormzy, Chrissy Teigen and Michelle Obama. This knowledge of the power that individuals can have as brand ambassadors and inspirational figureheads can be employed for specific projects, and adapted for a broader approach.

Connectivity

As an industry veteran and insider, I have a wide-ranging and diverse network of creatives, writers, editors, designers, brands, industry experts and talent, which I can bring together for individual projects. From creating a bespoke team, or connecting with a specific brand or individual, collaboration is a key part of my ethos, which extends to all parts of my work.